OUR MISSION

Supermarket Supply Co. was built on the idea that skateboarding is bigger than products  it’s about people, community, and giving opportunities back to the next generation.

Based in Canada, we work to support local skateboarders, artists, shops, and small independent brands from coast to coast. Everything we create is rooted in community. From small-run skateboard products to collaborations and events, our goal has always been to help keep local skate scenes alive and growing.

We believe some of the best talent comes from small towns, overlooked cities, and local parks across Canada. That’s why we reinvest back into the communities around us whenever we can, helping support young skaters, providing product, backing local projects, and creating opportunities for people who genuinely care about skateboarding culture.

Supermarket Supply Co. is independent at its core. We value creativity, authenticity, and doing things the right way over doing things the biggest way. We’re proud to work with Canadian artists, Canadian manufacturing whenever possible, and people who share the same mindset of building something meaningful for the community around them.

At the end of the day, we’re not trying to be a giant corporation. We’re trying to build something that feels like your favourite local shop — a place that supports the people around it and helps keep skateboarding fun, creative, and accessible for everyone.

This is for the locals. Across every small town, city, and skatepark in Canada.